简单,是最有效的办法(大师轻松读)
Simplicity

  • 副标题:

    An Elegant and Powerful Business Concept

  • 作   者:

    爱德华·狄波诺
    Edward De Bono

  • 出版社:

    蓝狮子文化创意有限公司

  • 版   本:

    中 / 英 / 双语

  • 支   持:

  • 电子书:

    ¥1.99

  • 6(1人评过)
  •   评论(5)
  •   读后感(1)

“简单明确是沟通的主要目的,两者往往相辅相成——但并非一定如此。所谓沟通是指,接收者体验及理解对方所要传达的内容,不论对方要表达的是什么。”

  ——狄波诺

  “如果你相信简单具有和成本同等重要的价值,那么你就会愿意付出更多努力追求简单。简单是一项值得追求的重要价值,我们应养成把简单当成思考时固定的习惯。”

  ——狄波诺

"The main aim of communication is clarity and simplicity. Usually they go together —— but not always. Communication is always understood in the context and experience of the receiver —— no matter what was intended."

  —— Edward De Bono

  "If you come to believe that simplicity is as real and as important a value as cost, then you will make more effort to achieve simplicity. Simplicity is important as a sought-for value. Simplicity is even more important as a permanent habit of mind —— as a style of thinking."

  —— Edward De Bono

简单,才是聪明人想要寻找的价值。

未来,简单将成为一项重要的商业价值。现在大多数的消费性产品都设计得太过复杂——录影机内建的功能相当复杂,因此懂得如何使用其中十分之一以上功能的人,据估计只有区区10%而已,其他许多消费性产品及操作程序也有相同的情况。未来不单是开发新技术与新操作程序的个人与企业,能够创造商业的附加价值,只要能够简化一般常用操作程序的企业,也具有创造附加价值的能力,但这需要目标明确的创意思考才能办到。

Simplicity is going to be a key business value in the future.Already, most consumer products have become too complex—— by most estimates, only 10-percent of the population use more than 10-percent of the features of their video recorders because they are too complicated. The same holds true for many other consumer products and processes. The added value of the future will not only be generated by those who develop new technologies and new processes —— it will also be created by those businesses which can take common processes and simplify them. That takes some focused creative thinking.

狄波诺是全球公认创意思考及思考技能教学领域的权威,至今出版62本书,翻译成37种不同语言,并曾受邀在54个国家讲学。狄波诺是“水平思考”(Lateral Thinking)的创始人,将创意视为自我组织资讯系统中的资讯行为,此系统就像头脑中的神经网络,从这样的考量发展出水平思考、平行思考等思考模式。著有《水平思考法》(The Use Of Lateral Thinking)、《六顶思考帽》(Six Thinking Hats)等书,风行全球。

简单是最有价值的商业目标,原因如下:

1.简单可以节省时间、金钱与精力。

2.简单是优雅且强而有力的。

3.简单让生活更轻松,并创造更多的自由。

Simplicity is one of the most valuable business objectives because:

1.Simplicity saves time, money and energy.

2.Simplicity is elegant and powerful.

3.Simplicity makes life easier and creates more freedom.

  • 5分钟摘要
  • 简单有何价值?
  • 如何才能做到简单?
  • 为什么有些人喜欢复杂?
  • 如何化繁为简?
  • 用树来比喻简单
  • 化繁为简的主要方法
  • 过于简略的危险
  • 过简单的生活
  • 简单过一生的十大原则
  • MAIN IDEA
  • The Value of Simplicity
  • The Challenge of Simplicity
  • Why Some People Love Complexity
  • How To Simplify
  • Using the Tree Metaphor for Simplicity
  • Key Methods of Simplifying
  • The Dangers of Simplicity
  • Simplicity in Every Day Life
  • The Ten Rules of Simplicity
  • 简单的人生

    简单的不一定是最好的,但最好的一定是简单的。  我们每天在工作、生活中,把简单的事情复杂化,是一种浪费。比如同样的工作,当你把事情复杂化后,别人用十分钟做的事,到你那,你却用了半个小时或许更多的时间;别人一分钟能说明的事,你用了三分钟,这足以说明:你在浪费时间,浪费精力。“简单的才是最有效的”,我们追求的……展开↓