从零到20亿
Zero To 2 Billion

  • 作   者:

    吉姆·埃斯蒂尔(加拿大)
    Jim Estill

  • 出版社:

    外语教学与研究出版社
    Foreign Language Teaching and Research Press

  • 版   本:

    中 / 英 / 双语

  • 支   持:

  • 电子书:

    ¥3.90

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对于刚刚接触商业的人来说,这本书可以提供一些考虑成立发展公司的最重要方面。即使是对那些成功经营企业的人来说,这本书也会带来启发,提醒你那些可能被忽略的关键点。

For those new to business, this is a great perspective on and overview of the most important things to consider in starting and growing a company. Even if you’ve been in business successfully for a long time, this book will remind you of critical things you may have forgotten or overlooked.

这本书汇编了作者这些年来写的营销类文章和博客日志。

This book is a compilation of the author's blog posts.

 吉姆·埃斯蒂尔,Canrock Ventures公司的合伙人。

Jim Estill is a partner in Canrock Ventures, an early stage tech investment firm.

我一直都有这样一个信念: “接触”客户时最好顺便向他们做营销。因此,我们的发货单上往往还会印上其他商品的“销售情况”和信息。我们会准备发票附页(一页宣传其他产品的传单)、物流附页(放在产品里随包裹送到),当然同时也会发邮件。我们还做了一本通讯册,希望在宣传在售产品的同时,又能附上一点价值——比如放上一些小笑话和讲述如何在商场获得成功的文章(通常是从销售的角度来谈)。

One belief I had was to always market to customers when you "touch" them. So our invoices were printed with "sales" and information on other products we sold. We did invoice stuffers (a flyer promoting some product), shipping stuffers (these went in the products with shipments), and of course mailing. We also did a newsletter where we tried to add a bit more value than just promoting the products we sold—we included some humor and usually an article on how to succeed in business (often with a marketing angle)

  • Ⅰ.简介
  • Ⅱ.营销基本原则
  • Ⅲ.自我营销
  • Ⅳ.了解顾客
  • Ⅴ.定价
  • Ⅵ.营销文案
  • Ⅶ.社交媒体
  • 版权页
  • I.Introduction
  • II.Marketing Fundamentals
  • III.Marketing Yourself
  • IV.Understanding Customers
  • V.Pricing
  • VI.Copywriting
  • VII.Social Media
  • Copyright Page
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