Zero To 2 Billion
For those new to business, this is a great perspective on and overview of the most important things to consider in starting and growing a company. Even if you’ve been in business successfully for a long time, this book will remind you of critical things you may have forgotten or overlooked.
This book is a compilation of the author's blog posts.
One belief I had was to always market to customers when you "touch" them. So our invoices were printed with "sales" and information on other products we sold. We did invoice stuffers (a flyer promoting some product), shipping stuffers (these went in the products with shipments), and of course mailing. We also did a newsletter where we tried to add a bit more value than just promoting the products we sold—we included some humor and usually an article on how to succeed in business (often with a marketing angle)
- II．Marketing Fundamentals
- III．Marketing Yourself
- IV．Understanding Customers
- VII．Social Media
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