Instagram is so awash with photos of food-now a pop-up diner in London is taking advantage of this trend by letting people settle the bill for their meals simply by uploading photos of it to social networks.
The world’s first pay-by-picture restaurant, called The Picture House, just opened to the public in London before heading to Manchester and Leeds next month.
Each diner will be served a two-course meal and if they upload photos of the food to Instagram, Twitter or Facebook they won't have to pay.
Scientists claim taking a photo of your food before you eat it makes it taste better.Researchers from Minnesota claim photographing food puts people in the moment and in doing so, heightens their senses.
According to Webstagram there are currently over 90 million pictures using the hashtag 'food' on Instagram.
Furthermore over a third of Brits (39 per cent) purposely arrange food on their plate with the intention of sharing it online, and over a third of Brits (34 per cent) take pictures of food to express their creativity.